Looking at the departure of top Google flack Elliot Schrage for Facebook and concluding that the search engine is suffering a "brain drain" is the laziest journalism on the subject I could imagine. The BBC's take on the subject is predictable, citing the same names — Ben Ling, Ethan Beard, even chef Josef Desimone — everyone else does. The most telling thing is actually a Google spokesbot's programmed response: "We have a deep management pool at Google." The problem at Google is not that its brains are going out the drain. It's that the drain is plugged up, and not nearly enough are leaving.

Google director of business development Ethan Beard has resigned from the company and will begin work at Facebook. Why Facebook over Google? Beard answered: