evangelism

The fall of the evangelist CEO

Owen Thomas · 08/20/07 04:37PM

The chaos at Technorati and PodTech, two startups which saw outside CEO searches end in failure last week, should be instructive to company founders everywhere. If you're asking yourself if it's time to step aside, it's too late. Entrepreneurs are often excellent evangelists — the peculiar Silicon Valley breed of marketer who seeks to create fervor for a product few even understand, let alone think they need. Sifry and Furrier are both typical of this kind. But the career of evangelist bears a particular occupational hazard: The risk of starting to believe your own preachings, and of thinking that no one else is fit to deliver them.

Corporate branding gone awry

Tim Faulkner · 05/17/07 03:13PM

TIM FAULKNER — Elinor Mills of CNET details the puke-worthy internal branding and evangelism conducted at Yahoo as proclaimed (presumably proudly) by Cammie Dunaway, chief marketing officer at the second-place search company, during her keynote speech at the Liquid Agency Brand Summit 2007.