YouTube's Jordan Hoffner, a content dealmaker for the site, told a conference in San Jose yesterday that it's "disturbing" how little advertisers spend online, considering how much time people spend online now. On an Advertising Week panel here in New York, Facebook COO Sheryl Sandberg shared the complaint, telling the audience: "We are getting a smaller share of budgets than the time consumers are spending would say. Consumers are spending something like 28, 29 percent of the time online, but online spend is like 8 percent of global advertising spend and about 10 percent in the U.S." Maybe the squeaky wheels will get some grease. But Jordan, Sheryl: the big reason online spending is so low relative to how much time consumers are spending online is that those consumers spend much of their time on Facebook and YouTube, which haven't come out with ad products media buyers consider worth their money yet.

Harvard alum Divya Narendra is on Facebook, one of his classmates noticed today. The social network started at that Ivy League school, so his joining it wouldn't be notable — except Narendra started ConnectU, the social network from which Narendra and his cofounders say fellow Harvard man Mark Zuckerberg stole the idea for Facebook. The other two founders are Cameron and Tyler Winklevoss, who rowed in the Beijing Olympics and are also very tall. Narendra didn't take advantage of Facebook's excellent privacy features and has his profile exposed to the entire New York network. Narendra has been less vocal than the Winklevosses about ConnectU's continuing fight with Facebook, but according to his Facebook wall, which we've pasted below, Narendra's friends still can't believe he joined the site. Also below: Guess which company Narendra did not include in the "Education and Work" section of his profile:

Have a pretty picture and a lot of "friends" on Facebook? Then you may be a narcissist. And if you're on Facebook, you probably know quite a number of them. That's according to doctoral student Laura Buffardi and associate professor W. Keith Campbell in the University of Georgia's psychology department. Not that there's more narcissists generally, you're just more likely to encounter them on Facebook.

NEW YORK — We've heard plenty about Facebook COO Sheryl Sandberg's management style without ever seeing it firsthand. Until today. Before joining an Advertising Week panel on stage at the Paley Center for Media, Sandberg rounded up a coterie of Facebookers in the lobby and gave them something of a motivational speech. I was there with my handy Flip camera to capture the two-minute speech. Unfortunately, the lobby was loud and unless any of you are lipreaders (email us if you are), we won't know what Sandberg said. Still, I think there's plenty of body language to examine as Facebook's real boss holds court with her minions and their heavy bags. Does their silence speak of admiring attention, resentment or fear?

J.Lo isn't one of them, but Elle creative director Joe Zee isn't suffering from a shortage of notable friends on Facebook. Just a few of the 1,714 people you might recognize: Narciso Rodriguez, Alice Roi, Samantha Ronson, Charlotte Ronson, Jane Rosenthal, Anne Slowey, Al Reynolds, Leven Rambin, Lara Shriftman, Horacio Silva, Russell Simmons, Peter Som, Natalia Vodianova, Pam Wasserstein, Linda Wells, Daria Werbowy, Emil Wilbekin, Arden Wohl, Dennis Basso, Hamish Bowles, Bryan Boy, Maer Roshan, Ramona Brodsky...

The surprise isn't that someone created a Facebook group to demand that Mark "Zomberg" — a pun on Zuckerberg and Facebook's famous Zombie app — bring back the old Facebook. What's surprising is that nearly 800,000 members have found and joined the group as of this morning. The probability of Facebook's old look and feel coming back are exactly zero, but the group serves a purpose: It proves that people who claim to be cutting-edge and ahead of the curve hate change just as much as the rest of us.

As Facebook grows up with the help of its adult chaperones, the changes are starting to manifest themselves. The site has been redesigned; advertising schemes, experimented with. Most importantly, CEO Mark Zuckerberg's voice has been neutered to soothe investors instead of reminding them that he's CEO, bitch. Today's featured commenter, Drunken Economist, comes to us with a joke to explain what's really going on:

Popular social network utility Facebook has updated Lexicon, the tool for marketers and advertisers to monitor what users are saying about topics or products. It now scans the publicly available updates made by users, such as posts to each other's "Walls," and now the new Sentiment feature produces visual displays of related terms — the better to position your brand and spin discontent by buying ads targeted to the very keywords Facebook users are typing into their profiles.While it won't identify individual users directly, indirectly it will allow advertisers to reach a class of individual users through more refined placement. Which is kind of the same difference — mention American Apparel, and more porny ads for you!

After Valleywag reported that Napster creator Shawn Fanning may have found a new love, he issued a snappy response on Facebook. Points to Fanning for his innovative use of social-networking technology — think Sean Parker, Fanning's cofounder at Napster and Facebook's ex-president, gave him pointers? But we'd have hoped for a cleverer comeback.

When users revolted against a Facebook redesign in 2006, CEO Mark Zuckerberg wrote a post in response titled "Calm down. Breathe. We hear you." In it, Zuck came off defensive and condescending. "We're not oblivious of the Facebook groups popping up about this (by the way, Ruchi is not the devil)," he wrote. Now, Zuckerberg's written another post defending the site's latest redesign, which more users — though a far smaller percentage of them — also don't like. It's titled "Thoughts on the Evolution of Facebook." It reads like the inoffensive pablum you'd read on, say, the Official Google Blog. Why is that?No surprise there: Besides top flack Elliot Schrage, Facebook has hired at least three PR people from Google in recent months — Debbie Frost, Barry Schnitt, and Larry Yu. Zuckerberg's preprocessed blog post predictably mentions "Facebook's mission," which Zuck tells us "is to give people the power to share and make the world more open and connected." That sounds exactly like the talking points Facebook COO Sheryl Sandberg — also an ex-Googler, trained in the delivery of political messages from her time in the Clinton White House. For his investors, an uncontroversial Zuckerberg is a profitable Zuckerberg. If he's to stay CEO through an IPO and beyond, he'll have to practice putting shareholders and analysts to sleep with similar language. We sure will miss the clumsy honesty of Zuck's original post, though. Compare the old versus the new, below. Mark Zuckerberg before the Googlers came — defensive, condescending and honest:

Kurt Andersen has been entrenched in the New York media biz long enough to know everyone in town, which is why it's not surprising that most of his 687 Facebook friends either work at the Times, New York, Vanity Fair, or New Yorker, or used to at one point in time. But then there are a few oddballs, like Penn Gillette of Penn & Teller. (They worked on a documentary together.) Some of the names you might recognize: David Carr, Barry Diller, Sarah Bernard, Kevin Sheekey, Rick Stengel, Jacob Bernstein, Jacob Weisberg, Gerry Laybourne, Andy Borowitz, Dany Levy, Jason Calacanis, Eddie Hayes, Steve Case, John Sloss, John Cassidy, Jerry Colonna, Fred Wilson, Matt Cooper, Jim Cramer, Nick Denton, Esther Dyson...

Islam people: they're just like us! They go on Facebook and start groups and then spend hours and hours arguing with each other over bullshit. Except they're arguing about, like, god, instead of The Hills or whatever. You thought that the battle for Arab hearts and minds was playing out in the slums of Iraq? No, it's all about some upper middle class grad student nerd in Egypt talking shit online!

In the next year, Facebook plans to visit 20 universities and 5 business schools as it looks to staff up its already swelling operations. Students graduating from these institutions need to be prepared. In a post to announce the tour, Facebook recruiter Marcia Velencia writes that the company is "looking for people that are passionate," who, like Facebook, "value working hard, smart, and fast, and following that up with some good fun." Velencia and Facebook will almost certainly find these types of candidates and successfully lure them into the company. They will do so by allowing the candidates to believe — not explicitly promising them — that working at Facebook will make them rich, allow them to change the world, and put them on a fast track toward an exciting career in tech. Here's what graduating students entertaining a career at Facebook should actually expect.Facebook will not make you rich. On a job board for University candidates, Facebook says its hiring engineers, product managers and customer service reps. That means unless you're an engineer or you've started your own business during school, Facebook probably plans to hire you into customer service. Its where the company needs bodies as it staffs its ad sales operations and grows its user base. It's also the area Facebook COO and former Googler Sheryl Sandberg knows best. Working Facebook customer service will not make you rich. The job only pays $18.75 per hour. You are not going to change the world. At some point during the interview process, Velencia and Facebook HR will expect you to say that one reason you want to work for the company is that like Mark Zuckerberg, you want to change the world by connecting people. It's fine to say this in order to get the job. Just don't believe it. If you want to change the world go work for Teach for America. You will not be technically challenged. Code will not iterate quickly. I interviewed then Facebook CTO Adam D'Angelo in 2006 and I asked him what he liked most about working there. He said he loved how fast the company moved, pushing new code and making changes to the site. D'Angelo is gone from Facebook now and soon, so will that ethos. The site redesign that's users are just now moving to in September? It was supposed to launch in April. Minion work at Facebook will be like minion work at Google — awful. Though it could turn you into a champion political in-fighter, which is a crucial talent for a career in tech. Facebook COO Sheryl Sandberg built Google's customer service operation. She will try to replicate it Facebook. Here is how one Google employee described her division:

Facebook is going on a 20 university, 5 business school tour of the nation looking for fresh meat. Yesterday's stop was NYU, says a Valleywag spy. "Of course I grabbed some free sandwiches and the best part: FACEBOOK GUM!" Interested? The spy says it "seems like they are extremely interested in programmers that speak multiple languages." Since Facebook gets its users to translate the site for free, we're betting the Facebook recruiter actually meant programmers should know the following languages:

Who says Facebook ads don't work? I've found myself mesmerized by a recent series: "AP Says: Palin Lied"; "Howard Kurtz: Palin Lied"; "Shame: Palin's Iraq Lie"; "WSJ Says: Palin Lied". The online onslaught on Republican vice-presidential candidate's truthiness has an algorithmic catchiness. Each ad links to a news story which casts doubt on some claim Palin has made — though not with the "PALIN LIED!" forcefulness of the Facebook ads which promote them. As much as politicians love to bash the media, they gladly use their stories to bolster negative political ads. But there's the mystery: Who's buying these ads? The Wall Street Journal identified the buyer on Monday as MoveOn.org, a liberal political-activism group. But the ads are still running, and Facebook's website still doesn't say who bought them.That may violate federal election law.The Federal Election Commission's rules require that all "public communications" include a disclaimer:

Fantasy football enthusiast Jesse Stay has caught a new instance of Facebook's much-maligned Beacon advertising system, with a Facebook popup appearing on the CBS Sports site asking if it can advertise in Stay's news feed. Don Reisinger at TechCrunch confirmed that Beacon is alive, recreating the situation and finding the offending source code. While users upset at the site's redesign are busy finding workarounds, this development might slip under the radar. In which case: Well played, Facebook. [Stay 'N Alive]

Here are the screenshots Yahoo published of its upcoming homepage redesign. The big change is that instead of including a long list of Yahoo products and services on the left side of the very popular homepage, there's now a large gray box for Yahoo and third-party created widgets, which will link to places like Yahoo's photo-sharing service Flickr and auction site eBay. The redesign also reveals that like AOL, Yahoo seems to think people will use the portal more if they can check their Gmail there.I'm skeptical, because since when are Gmail users looking for a portal to bookmark as their homepage? We heard Yahoo tried to get Facebook to design a widget for the new space on Yahoo's homepage, but that so far Mark Zuckerberg and company have refused. Kind of like how they refused Yahoo's $1 billion offer to buy the company two years ago, relegating Yahoo to redesigns that seem little more than deckchair shuffling on a sinking ship.

Qi Lu, Yahoo's top search scientist, has been rumored to be leaving the company since June. But he's only just recently disappeared from Yahoo's list of top executives. We hear he's taking a job at Microsoft. Microsoft, the land where Web talent goes to die?Yes, Microsoft. The software house is desperate to catch up with Google, and Lu was one of Yahoo's few standout talents. Nevertheless, Lu's rumored choice of employer is surprising. Kara Swisher spotted Lu dining with David Sze, a partner at Facebook investor Greylock Capital. At the time, she speculated that Lu might take a cushy entrepreneur-in-residence gig at Greylock — or fill the empty CTO spot at Facebook. The fact that Facebook has yet to name a new CTO suggests they were holding out hope of landing Lu. For Lu to pass on the job would be telling. A year ago, Facebook could hire anyone it wanted, and they wouldn't have spent months dithering. if Lu takes Microsoft's job offer, it will show that Mark Zuckerberg's engineers-first culture at Facebook is fading fast.

Some 500,000 Facebook users who don't like the site's new design have found a loophole leading back to the old one. The trick is to sign up as a Facebook application developer — and you don't have to even write a line of code! Facebook allows developers to use the old Facebook design if they want, because until every last Facebook user has migrated to the new design, these widgetmakers need to maintain two versions of their applications. Here's how to go undercover and get your old Facebook profile back in three easy steps.

BoomTown's Kara Swisher went to Palo Alto’s MacArthur Park restaurant for a luncheon hosted by Germany’s Hubert Burda Media yesterday, the organizers of the DLD conference. A target of her shaky videocam work: Facebook flack Brandee Barker, who hid behind a fern. Asked if Microsoft was buying Facebook, Barker shouted, "Never!" Brave words, if not exactly consistent with Facebook's fiduciary duties to shareholders to consider all reasonable offers. Besides Barker, Swisher captured Silicon Valley figures like nerd chanteuse Randi Zuckerberg; Wired writer Steven Levy, fresh from his fly-on-the-wall writeup of the making of Google's Chrome browser; and layoff-happy Loic Le Meur. The crowd is shown descending into a happy drunkenness, giggling about Wall Street all the way down. After the jump, the full clip and a guide to the best moments:Click to view