Limping back from summer vacation, plumes of smoke hanging over Burbank, Hollywood may be in flames, but for Hollywood the Land of Dreams, nothing gets the brain churning again like erasing the past and starting afresh.

Like a bucket full of ice water dumped upon your slumbering form by a boss who doesn't appreciate how hard it is to get going on a Monday morning, the weekend box office numbers:

· Ladies and gentleman, we give you the next Snakes on a Plane. Coming soon from director Barry Sonnenfeld: Space Chimps. We'll say it again: Space Chimps. One more time? OK, if we must: Space Chimps. Begin erecting your unauthorized fan sites...now. (And make sure to tell the studio it's only going to work if they make it a live action film.) [Variety]
· A Tennessee projectionist is fired for telling Ain't It Cool News how shitty the new Fantastic Four movie is a week or two before Fox was ready to deal with the inevitable flood of negative reviews awaiting its superhero sequel. [THR]
· We care so little about this meaningless milestone that we're loathe to even note it, but Pirates 3: Whatever It's Called reaches the $500 million mark internationally in a record 20 days, a week faster than Spider-Man 3: We're Not Even Going To Bother Giving It A Real Title. Congratulations, winning multimedia conglomerate that released a successful movie-related project! [Variety]
· Ben Silverman renames NBC Universal Television Studios as Universal Media Studios, a move intended to demonstrate that he's not too busy partying to enact superficial changes at his new company. [THR]
· Hollywood Out of Ideas, Hollow Man Edition: Universal and Imagine hire David Goyer to write and direct a new take on H.G. Wells' Invisible Man. Brian Grazer to superproduce. (Note: The Grazerhead is too tied up by regrettable personal business to make an appearance at this time.) [Variety]