If you think Rob Dyrdek is just a skate boarder, or just a charitable guy, or just hilarious-you are just wrong. This week on Fantasy Factory Rob Dyrdek started his new career, as the Jay-Z of Jingles.

After dropping 20+ F-bombs during a tiff with his mom, Rob and Drama went on an undercover mission as old people to find alternatives for curse words.

They had uniforms and cheerleaders, diamonds and $551 of ingredients-but did they have what it takes to win the 1st 8th Annual Grilled Cheese Invitational? Like Rob says, "it's not just about lookin' good, it's about cookin' good."

Not only did Drama get himself a new office tonight, but a staff of Drama replicas and even a Drama-faced girlfriend. The only question left at the end of the first new Fantasy Factory is: where are those masks sold?

In this exclusive clip of the new season of Fantasy Factory, Rob Dyrdek convinces cousin Chris "Drama'' Pfaff to take a spin in his Go-Kart. As with most instances of peer pressure, this one ends with some serious whiplash.