How I gamed Digg — and laughed all the way to the bank
Jordan Golson · 03/17/08 04:00PMIf you make your living publishing content on the Internet, you live and die by the pageview. One way to drive huge amounts of traffic to your site is through "social news" sites like Digg. If I write something interesting, the theory goes, someone may submit my article to Digg. If it gets enough votes, it hits the front page and I suddenly have enough money to buy a new hibachi. The reality: I often submit stories I've written myself, or get friends to do it, and I then harangue coworkers to vote for my story on Digg. Digg has been making it harder to score this way by detecting how "diverse" your voters are. If it's the same old gang Digging your story every time, you get downgraded. But there is one virtually foolproof way to beat the system: throw tons of traffic at your Digg link.