flipcom

Flip.com Finally Dying For Good?

Hamilton Nolan · 12/02/08 01:03PM

This blog has been making fun of and predicting death for Conde Nast social networking site Flip.com since early 2007, when Flip was only a few months old. Our skepticism was based on the observation that the idea of spending millions of dollars building a social networking site for teen girls based on flipbooks is dumb. And now it appears that our predecessors were prescient, because Fashionista is reporting that Flip is shutting down for good on Dec. 16th. Duh. If you have more information, email us. UPDATE: It's official. The death notice sent to Flip.com users is below:

Conde Nast Turns Its Social Network Into A Facebook App

Nick Douglas · 03/05/08 06:10PM

So, I guess I created an account on Flip.com a while back (probably to pick up high-schoolers), because I just got an e-mail from the social site where teenage girls are begged to express themselves. The site, which was supposed to rival MySpace and Facebook, is now a Facebook app rated lower than the "What disastrous event are you?" quiz. (Though, to be fair, it's the app's first day, and also I really want to know if I'm Pearl Harbor.) This is hopefully the end of the "Conde Nast Fails At The Internet" saga, which was analyzed here by Nick Denton, my publisher and the man most likely to gloat. IDK, be my BFF on Flip Facebook!

New York 0 - Silicon Valley 1

Nick Denton · 01/10/08 06:19PM

Are New York's established media companies entirely incapable of developing web properties? Barry Diller's IAC just fired the head of Ask.com after the search engine's obscure "algorithm" campaign failed to eat into Google's lead among web users. Now, word that Conde Nast is laying off staff on Flip.com, a social network for teen girls which was the magazine group's biggest greenfield web initiative. Flip.com attracts less than 20% of the audience it had last April. The new plan, we hear: let Flip scrapbooks be embedded in other more successful West Coast social networks such as Facebook and Myspace. This is what New York media is reduced to: a widget. (Anyone have the Flip.com layoff email? Forward it me!)