Gucci has a new fragrance, Guilty, and Frank Miller directed a promotional short for it—starring Evan Rachel Wood and Chris Evans—that'll premiere during the 2010 VMAs. The weird part: there's a trailer out. A trailer. For a commercial.

The Weinstein Company keeps throwing out signs of having absolutely no money. The latest is a report that the company may have lost the rights to produce a sequel to Sin City.

Though Hollywood reserves the holiday movie season for its annual harvest of ambition, prestige and clout, even the most painstaking Oscar husbandry can often fail. For three much-anticipated films in particular, the damage varies.

The movie-going public is experiencing an endless continuum of superhero summers, a trend that doesn't look to be abating any time this decade. The occasional comic-cum-movie is an artistic success, but generally the final product is nothing but a debacle, the latest of which is Sin City creator Frank Miller's mission to ruin comics legend Will Eisner's classic The Spirit. As bad as The Spirit with cell phones might well be, it pales next to the specter of forthcoming adaptations of the already troubled The Incredible Hulk, and the rest of the in-production or planned films ripped from comic book pages: Wolverine, Watchmen, Iron Man, Atlantis Rising, Green Lantern, Wonder Woman, Nick Fury, Madman, Hack/Slash, Largo Winch, Luke Cage, Whiteout, Wanted, Magneto, Superman: Man of Steel, The Sub-Mariner, Punisher: War Zone, Hellboy 2, Sin City 2, and Spiderman 4, just to name a few. There are absolutely worthy properties here, but the majority of these features will fade away like so many Daredevils. But fear not, Hollywood. Here are four comics tailor-made for the screen that may eventually be needed to bring the genre back to life.

So New York Comic Con has been going on all weekend and, of course, I couldn't go. So while all my nerd brothers and sisters are getting to see extended trailers for The Dark Night and sneak peaks of an Iron Man/The Incredible Hulk crossover, I'm stuck reading their half-assed reports. The one thing I could get my hands on was that my apartment-bound ass did get to see was this teaser for Sin City director Frank Miller's upcoming The Spirit which just hit the Net. Jump!