NICK DOUGLAS — When I hear someone saying they're the next Google, I wonder: Does this shit happen in other industries? Does Bob sit around Bob's Boise Brewery and say "I'm gonna make the next Bud Light! Yep! Bob Light, baby!" Actually, that probably happens. But that doesn't help the odds of these wannabe Google-killers. The following sites aren't just grad-school projects that wisely focused on a niche. They all think they're the next big thing in search, and they're all wrong.