Tech blog company GigaOm is starting a subscription research service to drum up cash; some think TechCrunch could soon follow. It would seem everything old in tech media is new again: Bloated dot-com magazines attempted this same tactic amid the popping of the last financial bubble.

If scenesters from Brooklyn to San Francisco's Mission District want to have Tumblr cool-kid bragging rights, they'll have to pay, founder David Karp has decided. Why has Karp finally set his unflinching blue eyes on Tumblr's bottom line? His hosting bills must be starting to pinch. He'll begin peddling paid Tumblr Pro accounts later this year. Flickr, which just added video for its pro members only, charges $25 a year for extra storage, but Karp tell us he hasn't figure out how much to charge his users just yet. What will Tumblr "Pros" get for their money? Karp says he's got "more than 10 features in the queue" including a tool that allows readers to submit content, more customizable themes and special page layouts. Check out screenshots of the new features below, and then wonder with us: Are they enough for ego-tumbling millennials to agree to pay Karp's fee?