fuckin-japan

How a Foul-Mouthed American Chef Brought "Fuckin" to Japan

Adrian Chen · 01/10/12 01:51PM

After publishing this post about an Osaka department store hilariously advertising its "Fuckin sale," we got an email from Ron Silver, owner and chef of New York's Bubby's restaurant. "I feel personally responsible for this Fuckin Sale," he wrote. He attached a picture from the opening of Bubby's branch in Yokohama, Japan in 2009, where a sign advertised Bubby's Fuckin Fresh lemonade and Fuckin Fresh & Delicious food. Much to the surprise of visiting English-speaking tourists, Fuckin Fresh is the the unofficial slogan of Bubby's Japanese branch, printed on menus, signs and t-shirts.