Joshua Stein · 10/22/07 10:17AM
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Judy McGrath, Chairman and CEO of MTV (and former recipe writer for Mademoiselle and amateur paremiologist), sheds light on MTV's target demographic: "When you have a child (mine is12), it's a gift, and a live-in focus group. She was doing her homework while listening to music online. She said, 'Mom, found this band called Jefferson Airplane. Who are they?' I thought, in the words of Justin Timberlake, what goes around comes around." [NYT]