♦ Election returns may set TV viewing records tonight, assuming there's some "suspense." [AP]
♦ What's been on cable news channels all day? Mindless talk and speculation, for the most part. [TV Decoder]
♦ It's possible the networks will call the election before the polls close. [THR]
♦ Some of the high-tech wizardry in store tonight: CNN plans to feature 3D "holographic images" of the network's remote correspondents in its New York studio. [WSJ]
♦ More trouble for tabloid kingpin David Pecker: John Miller, AMI's chief operating officer, has resigned. [NYP]

NBC and News Corp.'s joint online-video venture has gone unnamed so long that it's reaching the point of total absurdity. It now has a CEO, even — former Amazon executive Jason Kilar — but still no name. The clock is counting down, since "NewCo," as NBC and News Corp. employees still style it, appears set to launch in a month. George Kliavkoff, NBC's chief digital officer resorts to calling it "the new site" in an interview with ClickZ. NBBC, NBC's digital-video distribution arm, is getting folded into NewCo and is winding down its current ad campaigns over the next 30 days, which suggests an imminent launch. Just one question: To whom are advertisers going to make out their checks?