gerstmanngate

CNET sells editorial placement, needs to raise rates

Paul Boutin · 01/21/08 08:05PM

Buried news in a long post by Amadeo Plaza at Gamer 2.0: CNET allegedly sells placement of articles, not ads, on the front door of its GameSpot site for about $3,500 per week. He's not saying advertisers can buy an article — rather, they can pay to have an article placed prominently on the front door. Imagine the makers of Cloverfield paying The New York Times to move its review of the movie to page A1 and you get the idea. I'm supposed to opine here about the evil advent of adverjournalism and its corrupting influence on my so-called career. But at $500 a day to override CNET's editorial judgement, my overwhelming reaction is that GameSpot is selling itself too cheap.