giant-squid

Why the Giant Squid Should Be the Ocean's Mascot

Adrian Chen · 06/09/11 01:11PM

You know what the problem is with the ocean? It's not overfishing, or global warming, or oil spills: It's branding. So you're an ocean? Who cares? You gotta sell it to us. You gotta have a powerful brand—a mascot. And that mascot has to be the giant squid.