Woman In Hat: So, are you going to read that book the whole time?
Adrian Grenier: Yeah-uh.
W.I.H.: Then why did you invite me out to lunch if you just wanted to read your book?
AG: So, I won't look like this generation's Howard Hughes for once.
W.I.H.: I think we already know that.
AG: I know that we know that, but they don't know that.
W.I.H.: What? That you piss into jars and take dumps in a big hole in your backyard?
AG: Got to be green by any means necessary.

Former Conde Nast editorial director James Truman will try to save the environment by teaming up with an ex-Golf Digest man Mitch Fox. The ex-paper wasters will organize a traveling event that joins eco-technology with a Cirque du Soleil-like performances. Apparently combining green innovations with dramatized gymnastic routines takes priority over starting a media empire. [WWD]