Defying online-ad supremacists, Super Bowl most lucrative ever
Jordan Golson · 02/04/08 05:18PMSo much for the death of television. 97.5 million people, a Super Bowl record, watched my beloved New England Patriots lose to the New York Giants, according to Fox. 107.5 million people watched the last half-hour of the game, besting the 106 million that watched the final episode of M.A.S.H. Television advertisers, who paid $2.7 million for each 30-second spot, definitely got their money's worth. Altogether, they spent $156 million on the five-hour game. It takes Google three days to make that much money.