If you were eager to buy a book written by a guy who pretended to work at Goldman Sachs and maintained a popular Twitter account about pretending to ride in an elevator, some of it plagiarized, this will be disappointing: the book isn't happening.

Yesterday's Twitter niche bombshell was the alleged unmasking of @gselevator, a hugely popular "parody" account that recently landed itself a very real book deal. The fact that the jokes didn't really originate inside Goldman won't stop the deal—but how the fact that some of them didn't really originate with @gselevator?