Cartier celebrated its 100th anniversary in New York last night with a big bash inside its Fifth Avenue store. The celeb-heavy crowd included Elton John, Kate Hudson, Jessica Biel and Justin Timberlake, Anne Hathaway, Rachel Weisz, Demi Moore, Eva Mendez, Ashley Olsen, Zac Posen, Martha Stewart, Graydon Carter, Jeff Zucker, Robbie Myers, Patti Smith, Russell Simmons and Julie Henderson, Tory Burch, Thakoon Panichgul, Erin Fetherston, Nanette Lepore, Phillip Lim, Coco Rocha, Hilary Rhoda, Daniel Boulud, Eli Weisel, Bruce Weber, Henrik Lundqvist, Ingrid Sischy, Beth Rudin DeWoody, Cornelia Guest, Susan Fales-Hill, Marjorie Gubelmann, Thora Birch, Chiara Clemente, Alexis Bryan, Dylan Lauren, Kelly Klein, and Cartier chief Frederic De Narp. [PMc, Wireimage, WWD]

The Savannah College of Art and Design held its Style Etoile Awards at the James Cohan Gallery on Monday night. The evening's honorees included Russell Simmons, Amanda Burden, Cornelia Guest, Robin Givhan, and William Ivey Long (left), and attendees at the event included Cynthia Rowley, Agnes Gund, Michael Fink, Yigal Azrouël, Mario Buatta, Bobby Zarem, music exec Michael Mauldin and his wife Judy, producer Tom Fontana, SCAD president Paula Wallace, Ann Slater, designer Lars Nilsson, and Russell's brother and girlfriend—Danny Simmons and Julie Henderson. [PMc, Wireimage, WWD, NYSD]

Giorgio Armani celebrated the opening of his new Fifth Avenue flagship last night with a party at the store. The designer was accompanied by his niece Roberta Armani; guests on hand included Leonardo DiCaprio (left), Carine Roitfeld, Victoria Beckham, Martin Scorsese, Michael Bloomberg, Caroline Kennedy, Joel Klein, Cindi Leive, Fern Mallis, Andre Leon Talley, Ricky Martin, Rachel Zoe, Nina Garcia, John Mayer, Mario Testino, Josh Hartnett, Liam Neeson, Richard Meier, Alicia Keys, Chace Crawford, Milla Jovovich, Thom Browne, Kevin Liles, Molly Sims, Mira Sorvino and Christopher Backus, Sally Singer, David Hershkovits, Jim Moore, Hal Rubenstein, Patrick McCarthy, Emile Hirsch, Natalia Vodianova, Zani Gugelmann, Kate Lanphear, Horacio Silva, January Jones, Elsa Pataky, Zoe Saldana, Solange Knowles, Marcus Schenkenberg, and Olivia Palermo. [PMc, Wireimage, Vogue UK, FWD, NYM]

Adrian Grenier and Jessica Stam hosted Scott Harrison's third annual Charity: Water benefit last night at the Metropolitan Pavillion. Attendees at the event included Richie Rich, Olivia Palermo, Whitney Port, Byrdie Bell, Andrew Saffir and Daniel Benedict, Rocco DiSpirito, Jenna Elfman, Emma Snowdon-Jones, Jamison Ernest, Cee-Lo, and models Larissa Bond and Masha Rudenko. [PMc, Wireimage, GoaG]

UNICEF's 5th annual Snowflake Gala took place on Wednesday night at Cipriani 42nd Street. Bryant Gumbel entertained the crowd of 500 and Lucy Liu was honored with the Danny Kaye Humanitarian award. Attendees included Michael Bloomberg, Jenna and Barbara Bush, Maggie Betts, Roland Betts, Lauren Bush and David Lauren (left), Marcus Samuelsson, Charlie Trotter, Charlotte Moss, Pamela Fiori, Gillian Miniter, Douglas Hannant and Frederick Anderson, Elyse Newhouse, Donny Deutsch, Alexandra Lebenthal, Jessica Joffe, Tea Leoni, Matt Lauer, Meredith Melling Burke, Cynthia Lufkin, and CNN's Sanjay Gupta. [PMc, Wireimage, Style.com, The Daily]

Gucci celebrated the launch of its Tattoo Heart Collection on Wednesday, a line of products that benefits UNICEF. Rihanna, who is the new face of the campaign, was joined Gucci creative director Frida Giannini at a snowflake lighting ceremony at the Grand Army Plaza, which was followed by an event at Gucci's flagship and dinner at the Plaza's Oak Room. Guests included Madonna, Penn Badgley, Blake Lively, Adrian Grenier, Monet Mazur, Timbaland, Mary J. Blige, Erin Wasson, Becki Newton and Chris Diamantopoulos, Kelly Rutherford, Patricia Field, Charlotte Ronson, Shoshanna Lonstein Gruss, Jessica Joffe, Julia Restoin Roitfeld, Mamie Gummer, Eleanor Ylvisaker, Bethenny Frankel, Anja Rubik, Hal Rubenstein, Magnus Berger, Joe Zee, Kelly Killoren Bensimon, Lizzie and Jonathan Tisch, and Maggie Betts. [Style.com, NYO, PMc, Wireimage]

♦ Narciso Rodriguez was the man of the hour at Bergdorf Goodman last night, where he celebrated the launch of his new coffee table book with guests like Julianna Margulies (left), Jessica Alba, Linda Fargo, Reed Krakoff, Virginia Smith, Roopal Patel, Jim Gold, Isabel and Ruben Toledo, Simon Doonan, Hal Rubenstein, Jaime King, Christopher Wheeldon, Dani Stahl, Linda Wells, Mickey Boardman, Patti Scialfa, and, his dad, Narciso Rodriguez Sr. [Paper, PMc, The Daily]

Hal Rubenstein

You read Us Weekly for the articles. You can't help but be interested in what Lindsay Lohan snorted, ran her car into or slept with this week. But, you went to college, you read the new Chabons and Lethems as soon as they come out! You're not a vapid person! Good news: Celebrity is not only a major driver of the economy, it's a subject worthy of academic scrutiny. University of Southern California professor Elizabeth Currid, PhD., explains the sociology of fame and pop culture.



Like most people who've lived in New York or Los Angeles for a while, I am no longer thrilled about running into celebrities for the sake of running into them. It isn't all that interesting any more, even though it's still amusing to remark, "I ran into Scarlett Johansson and she is so much hotter in person." (She so is).