Everyone's taking notice of a rich guy who's apparently trying to single-handedly save the nightlife industry and give leggy models everywhere something to do. His name is Taek Jho Low, a 20-something Wharton grad who loves Cristal.

There's a new playa on the club scene, have you heard? When he recently blazed past the velvet rope at Avenue, one naive young partygoer wondered aloud, "Is it P. Diddy?" No, it wasn't Diddy. It was someone even better! It was Taek Jho Low, the man making it rain at clubs all over town! Sure, he may not look like a baller—he's a doughy, bespectacled, 20-something Malaysian and Wharton graduate—but don't be fooled. Jho Low is taking bottle service to an entirely new level, and bankers who drop a mere $5,000 per night could do well to take some lessons from this guy.