heather-armstrong

Advertisers want ladyblog dollars, not opinions

Melissa Gira Grant · 08/14/08 05:20PM

Mommyblog superstar Heather "Dooce" Armstrong can use "a lewd word" on her masthead and hold onto her J.C. Penney sponsorship. Why can't the rest of the ladybloggers cash in while cussing? Venture capitalist Tim Draper puts it best: “I love women. Women are more than half the population, and they do most of the shopping." Your womanblog is only worth something if you type one-handed, a shopping bag clutched in the other.Armstrong makes for a nice story, but she's far from exemplary. The Times gets this much right: So long as women bloggers stick to topics that publishers know they can sell ads against, they're in business:

That Says A Bit More About Her Than About Blogging

Nick Douglas · 04/10/08 08:34PM

Dooce author Heather Armstrong "says she has sought therapy to cope with vitriolic posts," writes the Journal. Before anyone uses that to validate the "blogging kills" meme, remember that the famous mommy-blogger had already been in a mental hospital. So it's hard to take this line seriously: "She adds she can understand why 'famous people turn to drugs or commit suicide.'" [Wall Street Journal]

Angry mom-blogger runs over haters

Paul Boutin · 04/10/08 03:40PM

Lots of businesses get hate mail, but few owners react the way Dooce's Heather Armstrong does. She prints out nasty emails, puts them in her driveway and drives over them with her car. "That's the attitude I have," she says, "and it's made my life a thousand percent better."