It's hard to recruit the software engineers of tomorrow when your corporate image elicits visions of pocket protectors and blue screens of death, not rooftop foam parties and drunken nights aboard a corporate jet. To stop trendy Web 2.0 startups from stealing its best minds, Microsoft is pretending its the hip company we all know it's not. Its Hey-Genius campaign, awash with hipster kitsch and perpetual MIDI noise generation, invites young geeks to tour "the-not-so-little startup company up here in the great Northwest."