Former Facebook COO Owen Van Natta is the frontrunner to replace Chris DeWolfe as MySpace CEO. Blog lordling Jason Calacanis has been jokingly nominated for the News Corp. gig. Here's who should get it.

How do engineers decide which jobs to take in Silicon Valley? It's a complex algorithm involving money, friends, hype, and free food. Nowhere in the equation: slick videos. That's why Facebook's recruiting is failing.

So much for Twitter being a source of real-time news! Nearly three weeks after Valleywag first reported the startup's poaching of top Google designer Doug Bowman, cofounder Biz Stone confirms the hire.

Rupert Murdoch's media empire continues its turmoil after the announcement of COO Peter Chernin's departure. The newest player: Former AOL CEO Jon Miller, who's widely expected to take the top digital job there.

Chris Hughes, the Facebook cofounder who helped Barack Obama win the election online, has landed a real job, he tells us via Twitter: He's working at General Catalyst Partners as an entrepreneur-in-residence.

At last, AOL has done something right: The Time Warner Internet unit has hired Google's Tim Armstrong as its new CEO, booting the laughably incompetent duo of CEO Randy Falco and COO Ron Grant.

Twitter, the twee San Francisco messing startup, is all hope, no revenues. That makes it irresistable to Silicon Valley's best and brightest — like Google's top designer, Doug Bowman, whom we hear Twitter just hired.

Yahoo's new CEO Carol Bartz hates leaks, and we love Yahoo org charts, so the fact that we've received her announcement of the new Yahoo corporate structure is some kind of harmonic convergence.

Megan Smith, a Google executive little known outside Silicon Valley, is taking a high-profile role running the search engine's in-house charity. She's part of a power couple whose louder half is AllThingsD blogger Kara Swisher.

Sinking ship Portfolio has one less expensive contract to worry about. Matt Cooper, formerly the D.C. bureau chief of Time, has joined web outfit Talking Points Memo.

Yahoo's new CEO, Carol Bartz, was at her career peak in 1992. Named CEO of design-software maker Autodesk, she'd beaten cancer, defeated a clique of ornery geeks, and hobnobbed with a president. Where'd she go?

Yahoo's board will soon announce it has hired Carol Bartz, a software-industry veteran, to run the troubled Web-media business. The first question: How long before Bartz fires Sue Decker, Yahoo's president? (Update: not long!)

No one wants to buy Yahoo. And the only person who wants to run Yahoo is an insider who helped sink it. Is there any hope left for the beleaguered Web giant?

How sad that no one convincing has stepped up to run Yahoo! Pursued then spurned by Microsoft, the company is looking to replace founder Jerry Yang. Mike Murdock, a disabled Navy veteran, has raised his hand. The name sounded familiar.

Be careful what you wish for. Owen Van Natta, the former Facebook COO who left the social network in February, has gotten the CEO job he said he wanted — as the new chief of Project Playlist, an online-music startup. (It's been widely reported that MySpace wooed him to run its MySpace Music spinoff. He also had conversations with social-news site Digg and shopping search engine Nextag, among others.) Van Natta's an investor in Project Playlist, and the company has just announced funding from former AOL CEO Bob Pittman's Pilot Group. But powerful backers won't change the toxic business environment all online-music startups face.A group of record labels sued Project Playlist in April — which is, sad to say, the music industry's usual approach to beginning talks. Van Natta has a reputation as a skilled dealmaker, and he led talks with the labels while at Facebook. But sources who have had recent negotiations with labels say they have been granting only short-term licenses for music — typically a year in length. Their strategy is to give startups a year to grow — and then shake them down for most of the profits they generate. Does Van Natta think he can get a better deal? Since he's taking the job, he must be betting on it.

Some days it seems like Steve Jobs will be CEO of Apple until he dies. But after a bout with pancreatic cancer and a health scare earlier this year, peope are starting the grieving process earlier. Part of that involves playing a guessing game about who will take his place. Fortune convincingly argues that Apple COO Tim Cook is the only real candidate.Cook is paid more than anyone else at Apple, and he's the only executive allowed an outside board seat (Cook is a director at Nike). More importantly, he's humble enough not to push for a CEO job that can never be his as long as Jobs is in the saddle. True, Cook is an operations expert, not a product genius like Jobs, but he could surround himself with Apple executives like Scott Forstall and Jonathan Ive to make up for that lack. Only one wild card: Mark Papermaster, the IBM chip executive whose recruitment by Apple has embroiled the companies in a lawsuit. if the hire goes through, Papermaster will report to Jobs, not Cook.

Yahoo CEO Jerry Yang publicly pines for another bid from Microsoft. On stage at the Web 2.0 Summit conference yesterday, he said, again, that he was open to talks. Microsoft has taken pains to say it's not interested. But really, besides corporate raider Carl Icahn, who cares? A new leadership team, all with lengthy Microsoft resumes, has taken over key parts of Yahoo.Joanne Bradford, a longtime sales chief at MSN who later headed up Microsoft's content operations, now runs U.S. sales. Jeff Dossett, after a protracted job dance with both Microsoft and Yahoo, just took over Yahoo's "audience" group, which oversees its media websites. And Eric Hadley, another longtime Microsoftie, has just gotten a job running marketing. The three all know each other well from MSN and form a tight-knit cabal. And one thing drove them from Microsoft to Yahoo: Microsoft's senseless obsession with Google. MSN has always been an oddball operation at Microsoft. Is it not, at its heart, a media company. That Google figured out a way to turn attracting an online audience and selling advertising into an algorithm infuriated Microsoft's leadership — but the thought that the Web might be a software business after all held a deep attraction to them. Google's strength is in search advertising. And search advertising is bought, while display advertising is sold. Keyword ads practically sell themselves, while banner ads require the careful cultivation of human links between Web publishers and advertisers. In their display-ads sales, Microsoft and Yahoo both took their eye off the ball, distracted by Google. Microsoft will remain distracted, possibly for all time. But Yahoo is beginning to rebuild an ad-sales operation badly wounded by Yahoo president Sue Decker's mishandling of sales chief Wenda Harris Millard. That's what Bradford, Dossett, and Hadley have figured out. If there's still a role for humans in the packaging of audiences for advertisers, it's going to be filled at Yahoo, not Microsoft. It is a chancy, contrarian bet; running up against both Google and Microsoft takes guts. But it's no coincidence that so many Microsoft executives are now at Yahoo.

I feel sorry for Courtney Holt. Partly because the MTV executive is rumored to be taking a terrible job running MySpace Music, a feature of the social network masquerading as a separate company. But mostly because of his name. In a previous article, I was enough of a bonehead to refer to Holt as "she." Trying to do my part to promote the role of women in the tech industry, okay?

Why is it that Courtney Holt, the MTV executive reportedly offered a job running MySpace Music, has yet to take the CEO position there? Because, like the other candidates, he figured out that running a feature of a website is not a real job. v10_medium" alt="Another MySpace Music CEO candidate stalls on the job" title="Another MySpace Music CEO candidate stalls on the job" />

Heavy.com continues to get lighter; Eric Hadley, who only joined the funny-videos-for-guys startup a year ago as chief marketing officer, has joined Yahoo as its VP of advertiser and partner marketing. He'd previously worked for a decade at Microsoft. We see the hand of Joanne Bradford in this; she's the former MSN chief who now runs ad sales at Yahoo. The pattern here?Yahoo has lacked a strong sales leader since the departure of Wenda Harris Millard, whom President Sue Decker disgracefully drove out of the company. With the hiring of Hadley to run marketing and Jeff Dossett to run media, Bradford is assembling her own team of loyalists, from Microsoft and elsewhere. In sales, personality rules. And every cult needs its leader. (Photo by Andy Plesser)