As much of the geeky-gened moviegoing world tries to decode the mysteries of Cloverfield, obsessively connecting the push-pin dots on bulletin boards covered in maps and radioactive monster imagery, our friends at LAist had the novel idea to approach director Matt Reeves directly. It turns out he was extremely forthcoming, offering oodles of fanboynip, including background on the project's history, its buzzy, pre-Transformers trailer, and even the origins of its ambiguous title that sounds like a margarine brand: