Remember the thigh gap, the pointless and imaginary standard of female beauty? You’re never too young to have one of those. In fact, even a baby could/should have one! According to a handful of moms, this is true of Huggies, which possibly Photoshopped some non-touching baby thighs in a diaper ad.

Incredibly vain parents are actually buying Huggies horrible denim diapers, so much so the brand regained the market share they recently lost to Pampers. This can only mean one thing: diaper war.

Not willing to let Huggies corner the market on fashionable disposable garments for children to shit in, Pampers is introducing a collaboration with designer Cynthia Rowley. The diapers will come in a ruffle print and madras. God, madras! Really?

New York Times writer Alex Kuczynski is spouting her usual nonsense. She hates denim-printed Huggies and is sick of parents dressing babies like adults. Her solution? Using the fashion diapers to dress her own baby up like an adult. Huh?

An incredibly fake-looking advertising campaign for Huggies' denim diapers can't include the world "poop", ABC has decided. Yes, that's right, the commercial's tag line—"the coolest you'll look pooping your pants"—is for real.

Advertising's troubling death of euphemism has already forced Americans to confront the realities of toilet paper, fiber-packed poop enhancement products, and tampons, which go in vaginas (FYI). Now, diapers are being explained to us, as if we don't understand.