imperfections

Food Engineers Now Making Your Burger Look Cool, Casual, Real

Maggie Lange · 06/18/13 10:34AM

Like a pair of pre-ripped jeans from Abercrombie or a distressed logo tee from Zazzle, America's food conglomerates are embracing a more easy breezy natural look when it comes to your food. And as expected, making processed food seem unprocessed involves more processing.