inbev
This Anheuser-InBev merger isn't for you, online publishers
Nicholas Carlson · 07/16/08 10:40AMAnheuser-Busch spent $134 million of its $1.3 billion marketing budget advertising Budweiser last year. Just 3 percent of that — $3.9 million — got spent online. Now that Belgium's InBev has acquired Anheuser-Busch for $52 billion, can we expect much change? In a word, no. Why? For one, A-B's current marketing strategy — TV spots against late-night shows and sports — works to sell suds. It'll be tough convincing even the company's new owners to fix what's not broken.