John Koten, the nautical-enthusiast CEO of Fast Company and Inc. publisher Mansueto Ventures, moved out of his office last week ... into a cubicle. The move has magazine workers "freaking out," a tipster tells us.

What thoughts keep magazines bosses up late at night? Late last night John Koten, the CEO of Fast Company publisher Mansueto Ventures, was wondering why his staff hasn't asked him about how great he is.

Click to viewWhy is Kevin Rose on a publicity binge? In the past two months, the founder of headline-voting site Digg has garnered two magazine covers. There he is, with a smoldering leer on local San Francisco magazine 7x7. The look reminds everyone why Diggnation cohost Alex Albrecht once said that Rose, a prolific dater, has "plowed through everyone in town." For Inc., Rose participated in a wacky crowd shoot which echoed the Beatles' "A Hard Day's Night." It's obvious why Rose is a hot commodity: Write about him, and traffic to your magazine's website will soar. (Will he sell print copies? I doubt Digg users visit newsstands.)It's obvious what's in it for the magazines which write about them. Rose makes a compelling story, even if Inc. had to resort to ridiculous hyperbole:

Jason Calacanis started a company, Weblogs Inc., and sold it to AOL for $25 million. And he has some ideas on how to build a successful startup. But Mark Cuban started a company, Broadcast.com, and sold it to Yahoo for $5.7 billion. So you'd probably rather read Cuban's "Rules for Startups" post — though not all 707 words of it. Here's a version you have time for: