When we first began to cover the many close relationships between flauntrepreneur Scott Jones's ChaCha search engine and Indiana University, the Indiana Herald-Times was one of the few local newspapers to closely question the relationship. Steve Hinnefeld of the Herald-Times was even following Valleywag's coverage, and came to similar conclusions: Although nothing legally wrong occurred, IU officials' failure to disclose their ChaCha ties was suspicious. However, since then the newspaper has provided the issue little attention. Why?