Yesterday, we introduced you to the newest and most annoying euphemism yet for "person who works in the media industry somehow:" "Information sherpas." Ugh. God. Sorry to repeat that again.

Man, I remember when "Interactive Guru" seemed like the absolute most annoying possible euphemism for someone with a job vaguely related to the media. Seems like a long time ago. Then, of course, we got "Social Media Ninja" and "Knowledge Curator" and the whole thing just turned into an exasperating arms race of bullshit.