In an age when software rules, it's got to be tough to be stuck making hardware. Intel's Mash Maker is yet another "mashup" tool for connecting data from one website with tools on another, such as funneling addresses to Google Maps. Microsoft and Yahoo have similar products. Why is Intel, which makes chips, getting into such a profitless business? The "Intel Inside" advertising campaign convinced people to start asking what chip a PC runs on, but never persuaded them to care. A News.com reporter wangled this explanation from an Intel marketer: