Mark Penn, the strategist who dashed Hillary Clinton's presidential hopes, is the Wall Street Journal's "Microtrend"-spotting columnist. He's also CEO of PR giant Burson-Marsteller. Only a scumbag would abuse the former to drum up business for the latter.

In your leaky Wednesday media column: A DC editor accidentally forwards an email convo with a reporter about Blackwater, which we reproduce for you in full; layoffs come to Newhouse; the WSJ ends embargoes; and Jack Shafer abhors The Butt.