What makes Netflix's new living-room box for Internet video downloads different from all the other set-top flops? Everything. The price is low: At $99, it's much cheaper than the $229 Apple TV. It connects to regular TVs as well as HDTVs, and can stream video in variable quality depending on your Internet connection speed. And you can eat all you want from the buffet of available titles on Netflix, with movies available online that happen to be in your Netflix queue already lined up and ready to go. Hardware partner Roku has introduced it with a chipset that other manufacturers can license, and Netflix has a huge domestic subscriber base as potential customers. So what three things could doom this product to the same fate as every other Internet-video set-top?

One anonymous source has now become three, so we're calling it over for Akimbo, the TV-over-the-Intenet startup which no amount of new CEO Thomas Frank's winning smiles could save. Writes an ex-employee:

Sony's recent announcement that its PlayStation 3 console will soon act as a digital video recorder in Europe is little surprise to anyone following the industry. It's long been believed that the PS3 and Microsoft's Xbox 360 could act as DVRs. The real question is how this move will affect a soon-to-be crowded DVR marketplace. TiVo, the best-known DVR brand, has struggled financially as cable and satellite distributors released their own recorders. Although its future may be a bit brighter thanks to a recent licensing deal with Comcast and the potential of a renewed DirecTV contract, there's more competition for TiVo than ever — and from the unlikeliest of places.