Shilling has never looked more attractive: Amid an old-media depression, "sponsored" blogging company Izea thinks it can get you around $1 per character to sell out on Twitter.

Julia Allison was paid in cash to blog about her trip Sea World, the "lifecasting" celebrity wannabe has belatedly disclosed. So how have the first few days of the trip gone? Allison, who announced her trip with five exclamation marks, seems belatedly conflicted.

Julia Allison sounds so excited: The professional "lifecaster" is headed for "an adventure" at Sea World. As it happens, she's also showing other bloggers how not to make money in a recession.