Sarah Palin's quest to become the white, thin, Alaskan, conservative, near-sighted Oprah continues: She's shopping around a show with reality TV heavy Mark Burnett. Also, Sarah Palin is starting on her next book. What are these things? Take the quiz!

• How many people have signed up for Newsday.com since the newspaper put up a pay wall three months ago? A grand total of 35, believe it or not. [NYO]
• Following in Oprah's footsteps, Martha Stewart announced she's moving her syndicated TV show to cable (the Hallmark Channel) next fall. [Reuters, WSJ]
• NBC honcho Jeff Gaspin says he "underestimated the level of emotion" that would follow the decision to change up NBC's late-night schedule. Fortunately, the Olympics are here, which he says will be "a cleansing moment." [NYT, AP]
• Ratings are up at Fox News: The network was ranked No. 1 in primetime cable last week. Strangely, Fox News was also ranked "the most trusted name in news," according to a national survey released today. Seriously. [NYT, PD]
• There's lots of anxiety in the air over at CNN, not surprisingly. [Politico]
• Yet another Post staffer is suing the paper for discrimination. [Gawker]
• Roger Hodge, the editor of Harper's, has been let go. [NYT]
• More than 83 million people tuned in on Friday for the Haiti telethon. [LAT]
• Who's going to replace Simon Cowell on AI? Possibly one of these guys. [NYM]
• Nancy Grace loves cameras in courtrooms. Except when she's the one doing the testifying, in which case they can cause "embarrassment." [AP]

You've got to feel for NBC TV's newish chairman Jeff Gaspin; not only does he take the wheel amid the Mother of All Media Typhoons, but he inherits it from a Captain hell bent on steering directly into an iceberg.

• Funny People debuted at No. 1 at the box office this weekend, although it was still the worst opening for an Adam Sandler movie in five years. [Reuters]
• Mort Zuckerman is selling shares of his real estate company to pump $50 million into the Daily News to pay for new printing presses. [WSJ]
• Lou Dobbs has become a PR nightmare for CNN. Presumably the fact that Media Matters is airing an anti-Dobbs commercial won't help matters. [AP, HP]
• Is the peace pact between Olbermann and O'Reilly a sham? [TDB]
• Google CEO Eric Schmidt has resigned from Apple's board of directors. [BN]

• After two very unsuccessful years as co-chairman of NBC Entertainment, Ben Silverman is finally leaving the company. He's teaming up with Barry Diller's IAC to start some sort of vague media/advertising firm. He'll be replaced by Jeff Gaspin, who headed up NBC's cable unit until now. [NYT, NYT, DF]
• Disney's G-Force topped Harry Potter at the box office this weekend. [THR]
• Remember Friendster? It's up for sale, in case you're interested. [PC]
• HBO is the most "gay-friendly cable network," according to GLAAD. [Reuters]

"That's Jeff Gaspin, the president of the NBC Universal Television Group. So his number-one priority is piracy. Not making high-quality shows. Not forging a sponsorship or advertising model that is less annoying and distracting to viewers, such that they (the viewers) would be less likely to want to fast-forward the advertising messages. No, piracy, that's his top priority." — Blogger John Gruber, reacting to Gaspin's statement that "priacy was and is our no. 1 priority." [Daring Fireball]