After yesterday's hastily announced reorganization, there are, besides president Sue Decker, two executives at Yahoo who matter: Hilary Schneider, newly crowned queen of ad sales and partnerships, and Jeff Weiner, king of content. Not all Yahoos are happy about Schneider's ascension, though. When Schneider first joined Yahoo, she was handed Yahoo's floundering "marketplace" businesses — local ads, classifieds, auctions, personals, online stores, and job listings. Most of those were businesses Weiner used to run — and more effectively, insiders say, than Schneider did.

Talent flows like the tides in Silicon Valley, with executives flocking to the hit companies and leaving the duds high and dry. Which is why we guessed, correctly, that TiVo's Steve Sordello was headed to LinkedIn, and why we weren't surprised to hear that Yahoo vice president Patrick Crane is also joining the hot business-networking website as its vice president of marketing. But we wonder how much due diligence LinkedIn did on the execs that just washed up on its shore.One Valleywag commenter claims Crane, a protege of Jeff Weiner, is "truly nasty." If you have details on why someone might say that of Crane, who looks mostly harmless in this Flickr photo, do tell.

TIM FAULKNER — Elinor Mills of CNET details the puke-worthy internal branding and evangelism conducted at Yahoo as proclaimed (presumably proudly) by Cammie Dunaway, chief marketing officer at the second-place search company, during her keynote speech at the Liquid Agency Brand Summit 2007.

9:00 P.M. Under Route 101.
It is nightfall. The almost-silhouetted gangs come in from separate sides: climbing over the fences or crawling through holes in the walls. There is silence as they fan out on opposite sides of the cleared space. Then one of the Yahoos' Sidekicks rings, and they really have to take this call, so everyone waits and a few Googlers check in on Dodgeball.

"Yahoo's being lame again, and this time it's internal," says a reader from inside the !plex. That's how he describes the project-turned-party launched inside Yahoo HQ yesterday.

The Hollywoodization of Yahoo continues — The fiancee of VP Jeff Weiner, it turns out, dated Quincy Jones.

Some troubling news of Hotties corruption:

We've been too easy on Jeff Weiner. Some readers didn't realize we'd had him Photoshopped onto an underwear model. One guy said, "Geez, looks like I should go to the Yahoo gym."

In a round of clear winners, one race went turtleneck-and-turtleneck. Craigslist CEO Jim Buckmaster managed to topple the Master of Cool, Steve Jobs, thanks to a fierce campaign by Craigslist customer service rep (and founder) Craig Newmark.

Time for round two of the Valleywag Hotties. This round's first face-off is more of a chest-off, as Google co-founder Sergey Brin battles Yahoo VP Jeff Weiner.

Votes are in! We're wrapping up the first four hotties contests and moving on to more Valley men. A reminder: After the ladies (and the gents of a certain persuasion) have their fun, we'll start "Hotties: Ladies of the Valley."

Yahoo's so full of hotties that it will surely need its own tourney down the road. For now, feast your eyes on Jerry Yang and Jeff Weiner, just two of the smokin' execs who put the ! in Yahoo! It's utterly unfair to Jerry, putting Jeff into an underwear model 'shop job, but how far from the real thing could that bod be?

Jeff Weiner, one of the executives who parachuted into Yahoo with Terry Semel, is smart-for-Hollywood. The Yahoo SVP, a rising star at the company, gets credit even among curmudgeonly Yahoo veterans for revamping the portal's search engine, and other offerings.

Jeff Weiner is officially — officially! — Yahoo's hottest property. Since he came on board with Terry Semel, the exec has taken over search and is headed to C-level. A tipster says:

A Valley source calling themselves Doncha Wannaknow cryptically lays out the Yahoo situation.