The Twitterati weren't themselves: Caroline McCarthy was mistaken for airline staff; a Guardian writer turned into one of the Stepford Wives and a professional tattoo aficionado found himself destroying art.

You know the media have fallen when former Star editorial director Bonnie Fuller can't get a car and driver. Also, another writer dude is newly unemployed! More vital information from the Twittersphere today:

Today, a media elite replete with tweets thought about all the things they no longer have. And boy, did Wired's editor get mad at a Danish reporter! Also, food, food, and more food:

Was it the sad news of Steve Jobs's ailments? Or just bad fish-oil capsules? Something was off in the Twittersphere today.