Valentino and Vogue co-hosted a cocktail party to benefit New Yorkers For Children at Valentino's Madison Avenue store last night. Guests included Fabiola Beracasa and Erin Fetherston (left), Fern Mallis, Tinsley Mortimer, Valesca Guerrand-Hermès, Maggie Betts, Paul Sevigny, Bebe Neuwirth, Jennifer Creel, Selita Ebanks, Alina Cho, Kate Schelter, Antony Todd, Tatiana Platt, Kevin Liles, Denise Wohl, Di Petroff, Felicia Taylor, Erica and Geraldo Rivera, Sylvester and Gillian Miniter, Dori Cooperman, Maggie Rizer, Allison Sarofim, Lydia Fenet, Vanessa von Bismarck, Dayssi Olarte de Kanavos, Susan Shin, Tracy Stern, Melissa Berkelhammer, Stephanie LaCava, and, yes, "Real Housewife" Alex McCord and her husband Simon van Kempen. [PMc, Wireimage, VF, SF]

Richard Johnson and Jason Binn celebrated their birthdays with a joint bash at Da Silvano on Monday night, where they were joined by their wives, Sessa von Richthofen and Haley Binn, along with guests like Donny Deutsch, Jared Kushner, Brooke Shields and Chris Henchy, Silvano and Marisa Marchetto, Ann Dexter-Jones, Lauren and Charlie Walk, Daniel Benedict, Jane and Richie Notar, Jerry Della Femina and Judy Licht, Beth Ostrosky, Amy Nederlander, Alina Cho, jewelry exec Benny Shabtai, Sharon Dorram, film producer Meryl Poster, and Gigi Stone of ABC News. [PMc, GoaG]

Every summer the Hamptons plays host to any number of absurd feuds between extremely moneyed and extremely territorial neighbors. Christopher Clark, heir to the W.G. Clark Construction Co. fortune, inaugurated the bickering season on Saturday when he called the East Hampton Village Police to complain about all the cars illegally parked outside the mansion of his neighbor, Jana Partners hedge-funder and Forbes 400 listee Barry Rosenstein, who was throwing a birthday party for his 9 year-old daughter. After the po-po showed up, party attendees including Allure editor Linda Wells and designer Nicole Miller had to rush to re-park their cars in the Rosensteins' driveway so they wouldn't be ticketed. Adman Jerry Della Femina had a supporting role in this farce, too, because Crane's wife, Samantha, called the cops on him the night of the parking incident because his son was having an overly rowdy party. So the final tally for the evening: two calls to the cops, three sets of livid neighbors, untold numbers of modestly inconvenienced party guests, and zero offenses legitimately worthy of indignation or police intervention.

An American advertising executive and restaurateur, Della Femina is also responsible for the book that inspired Mad Men. His book, From Those Wonderful Folks Who Gave You Pearl Harbor: Front-Line Dispatches from the Advertising War introduced the public to the debauched behavior of advertising execs which, four decades later, was brought back to life, courtesy of Don Draper.

On Saturday afternoon, in a dusty softball field behind the East Hampton Waldbaum's, media mogul Mort Zuckerman was stretching his calves. For a captain of industry, his legs were remarkably rickety. On his right calf, a messy bandage alluded to some frailty. But this was Zuckerman's day. For 25 years he'd played in the East Hampton Artist and Writers Annual Softball Game; he is also often a sponsor. Today he and his fellow "writers" (clad in blue jerseys) were squaring off against the Hamptons Artists; that squad, in red, included noted artist Christie Brinkley. Amelia Bauer was there to catch the action.