Joe Mande, comedian and creator of "Look At This Fucking Hipster", explains how he was swayed into the dog toy infomercial business through awe and ice picks.

Joe Mande, the NYC comedian revealed yesterday as the author of the Look At This Fucking Hipster blog and recipient of the latest Tumblr-to-Book deal, has shed some comedic light on his book deal, via email. Here it is:

Look At This Fucking Hipster, a blog about looking at hipsters, and then making fun of them, has scored a book deal. Plus the formerly anonymous, self-loathing author has been revealed!