In your sizzling Tuesday media column: the future of the media is paid, Newsweek fights the power in Iran, another mag mogul kicks BusinessWeek's tires (made of paper), and Dan Rather's madder'n a lake trout with fiery testicles, at CBS.

• Keith Olbermann took Times reporter Brian Stelter to task last night for reporting that News Corp. and GE had worked out a deal to tone down the rhetoric between MSNBC and Fox News. But he didn't disagree with everything Stelter reported. Conveniently, only the bad stuff about him was wrong. [NYM]
• More bad news for Olbermann: MSNBC now admits it made a mistake by not disclosing that Countdown fixture Richard Wolffe is a paid lobbyist. Naturally, Olbermann had absolutely no idea about any of this. [Politico, Salon]
• Condé Nast is shedding more staff. This time around it appears the media giant's receptionists will be paying the ultimate price. [Gawker, NYM]
• Reps for Bruce Wasserstein met with BusinessWeek execs yesterday to discuss a bid for the magazine. Joe Mansueto, the founder of Morningstar and owner of Fast Company, may be a potential bidder as well. [BW]

John Koten, the nautical-enthusiast CEO of Fast Company and Inc. publisher Mansueto Ventures, moved out of his office last week ... into a cubicle. The move has magazine workers "freaking out," a tipster tells us.

What thoughts keep magazines bosses up late at night? Late last night John Koten, the CEO of Fast Company publisher Mansueto Ventures, was wondering why his staff hasn't asked him about how great he is.