Yesterday's Twitter niche bombshell was the alleged unmasking of @gselevator, a hugely popular "parody" account that recently landed itself a very real book deal. The fact that the jokes didn't really originate inside Goldman won't stop the deal—but how the fact that some of them didn't really originate with @gselevator?

For some time we'd heard about someone named John Munson, though we'd never met him. Then on Friday we turned on Jeopardy and saw an ascot-wearing contestant with a phallic signature introduced as a "gadabout". It was John Munson.