8020 Media hoped to revolutionize the magazine business. Instead, it has circled down the drain, ending up in the hands of shadowy investors after a new CEO with a Condé Nast résumé looted the startup.

Dotcom mogul Halsey Minor, the CNET founder, has spent freely on real estate, artwork, and startups. He's having trouble keeping them all. The latest bauble to run aground: San Francisco magazine publisher 8020 Media.