Brad Greenspan swears he was the guy who actually created MySpace. Chris DeWolfe and everybody's friend Tom Anderson? They stole the idea from him! (After he stole it from Friendster!) Anyway, you'd think that creating the world's second most popular social network would lend Greenspan some street cred with aspiring entrepreneurs. Nope. Online video startup JumpTV just rejected Greenspan's$12.6 million for 25 percent of the company and went for a merger offer from NeuLion instead. "Mr. Greenspan's proposal was not in the best interests of the Company," reads JumpTV's release on the news. Maybe next time don't spend so much money on a failed Web video startup like Revver before trying to buy another one?

We obviously spoke too soon when calling video tech jobs the object of the online video gold rush. Content deals are where it's at. Big fish like Viacom are going to Joost, while singing their own praises in terms of pushing internal video. Joost in turn is pursuing moderate players like JumpTV. Not to be outdone, Google has signed up the BBC for Youtube, even while it pursues a host of littler deals (and we enjoy how the New York Times likens the NBA to a "smaller media company"). So if you have some video content lying around that no one is bothering to pirate anyway, why not cash in with a little Youtube money? It's a seller's market, at least for the next 30 days or so.

A love-letter to Joost in Time notes that the imminent video site has inked a deal with international net-TV distributor JumpTV. Brought to you by the dudes behind Kazaa and Skype, Joost is aiming high content-wise, having already secured agreements with Viacom among others. Joost's model of premium-video only doesn't necessarily make it a Youtube-killer as Time would have you believe, but it's gaining ground with big-time corporate content owners and advertisers. Plus, this new deal gives you another way to watch Al Jazeera in the States.