Jeffrey Chodorow Plans World Domination, One Gimmicky Restaurant At A Time
Joshua Stein · 11/14/07 10:30AMJeffrey Chodorow, the owner of Kobe Club, China Grill, Wild Salmon, Borough and many other so-so restaurants, has divulged his five-year plan to grow his gimmicky restaurant empire to the Observer's Doree Shafrir. Soon, it seems, New Yorkers will be wandering past whole blocks full of restaurants that Jeffrey Chodorow—and perhaps he alone—thinks are good ideas. A Maxim steakhouse, a Malaysian-themed coffeehouse, and yet another "American steakhouse concept" at the Empire Hotel are all in the works. And there's more! Woah! Also: Yipes!