Keith Broomfield, a 36-year-old Massachusetts native, has died in combat assisting Syrian Kurdish soldiers in a skirmish against forces of the Islamic State, the State Department confirmed Wednesday.

The CEO of precious little car company Kia has canned two executives because he didn't like their latest ads, which are a mildly cheeky riff on President's Day, featuring an appearance by a soap-on-a-rope in the shape of former President Millard Fillmore (makes sense to me). Among the departed: Ian Beavis, the VP in charge of the company's advertising. May we mourn him with a proper level of grandeur. Beavis' brave Millard Fillmore ad— after the jump— now stands as the final testament to his Kia career. He will be missed.