You think it's easy getting Oprah Winfrey, Jay Leno, and David Letterman in a room together to tape a 15-second gag for the Super Bowl? Then you're wrong! This thing took private jets, corporate rescheduling, even espionage!

Rich Jernstedt, the chief marketing officer of the massive PR firm Fleishman-Hillard, emails us to explain why, exactly, someone at his firm had the bright idea of mocking Fox News as a nasty, bedbug-infested den of disease, and offering Fox guests a free de-lousing in order to get publicity for a pest control client. Rich, Rich, you don't understand: we're with you on this one. Fox News is a nasty, bedbug-infested den of disease. And we like to see a PR firm uncharacteristically attack a powerful media outlet. We're hoping for a full-on war here! But, reading between the lines of Rich's email, it sounds like Fleishman has done some serious groveling since its CEO got mocked by Fox on-air in retaliation last week. His full email about "our friends at FOX," below: