Diddy made this trailer video for his forthcoming blog, proving it will be as big as Martin Luther King Jr. plus Barack Obama plus the 9/11 firefighters plus the troops, minus Will Smith. The most inspirational anything ever, in fact.

If all the noise around today's iPad debut leaves you baffled, fear not: We've oscillated between giddy excitement and jaded cynicism ourselves, and can offer this handy list of reasons to embrace — or diss — the Apple tablet computer.

Ben Lerer tells us he plans to launch Thrillist London in the next few weeks, the first international edition of his emailed city guide. Remember: there's no recession for the well-to-do, and Lerer's not alone capitalizing on that fact.

On January 27, the president of the United States will outline plans for pressing issues like the deficit, immigration, maybe global warming. The same day, the CEO of Apple will hold up new, expensive plastic gadget. Who wins?

Politico—it is a tiny niche newspaper in DC with a money-losing website—is expanding! They are going to do a "local news" thing out there in Washington, where "local news" means "The Redskins."

Microsoft's next operating system, Windows 7, is available to the public Oct. 22. So why not host an awkward launch party for a perfectly diverse group of your friends? Microsoft made an unbearable video tutorial to get you going.

Google finally dropped the "beta" label from GMail. A bit hasty, no? The product launched just half a decade ago; its inventor left Google barely 18 months back. Why the rush to commit?

FuckedCompany creator Philip "Pud" Kaplan will soon be a married man. So why did he just unveil Flirt140, the world's most awesome online flirting site?

A year before Portfolio's launch, the magazine produced mock-ups, obtained by the New York Observer. The titles are awful, but the cover lines reveal a compelling vision editor Joanne Lipman couldn't pull off.

No Silicon Valley company is more arrogant than Apple. But Palm, the smartphone maker, is trying to copy Steve Jobs's knack for hubris — as well as everything else about its rival.

"A one-time $18 million start-up cost for the launch of a web site is excessive, inconsistent with IAC’s operations, and just not accurate in this case." [Wired]

Though she's a newcomer to the internet, Tina Brown has spent a lifetime honing her ability to self-promote. Which is how the former Vanity Fair editor seemed to have instinctively grasped what was expected of her last night on the Colbert Report: sell the sizzle, not the steak when it comes to her new internet venture, the Daily Beast — and remember that no points are deducted for going a bit over the top, per the self-parodying bloviations of host Stephen Colbert. When it came time to discuss the Beast's central role in getting Christopher Buckley fired from National Review, Brown couldn't just say the incident was exciting — no, she had to claim it turned the whole office into a party! Lest anyone think she was joking, Brown again mentioned how much the firing thrilled her a few breaths later. Brown, who has herself done away with plenty of magazine writers, may be learning the nuts and bolts of the Web on the job, but her gleeful, shameless bloodlust may yet reveal her as a natural for the medium. For proof, click the video icon to watch the attached clip.

Yet another Digg clone, targeted at a small slice of the news market. Isn't Tip'd exactly the kind of me-too company the bursting of the bubble is supposed to crowd out? VentureBeat, strangely, calls the site's launch "timely." And yet the best times for financial-information sites, in terms of having matter to cover, are the worst times for their endemic advertisers. Wall Street mayhem makes for lots of pageviews at the same time it makes those pages harder to fill with ads. Tip'd may well find a niche audience for market obsessives. But a niche audience is not a big business.Why, then, are so many publications writing about Tip'd? Let me spell it out for you: The community director of Tip'd, Muhammad Saleem, is a top user on Digg. His heavy usage means that his votes tend to carry more weight on the site. Would some Web writers cover new venture in the hopes that he might feel inclined to Digg their stories down the road? Stranger things have happened.

Is it awful or wonderful that Slate launched its business website The Big Money the same day three large Wall Street institutions were in various stages of freefall? Characteristically, Slate takes the contrarian view: It's wonderful! Tons of news to cover! They'll "tap into people's... anxiety about the economy!" The joys of financial fearmongering aside, the implosion of financial services does tend to call into question how many more ads the site can sell to the likes of American Express. Also, two words: Portfolio magazine. Editor James Ledbetter (recently of CNNMoney.com) still isn't daunted:

The acquisition of Skype has been something of an albatross around eBay's neck — what, exactly, does an auction site need voice-over-IP and chat software for? With the new release, it's starting to make a bit more sense. Not as a chat client for early-adopter technology fetishists, but as a telemarketing tool. Here's how!

Amy Iorio, the nonpregnant Yahoo exec who likes to park in spots reserved for expectant mothers, has found a way for Yahoo advertisers in consumer packaged goods, retail and pharmaceuticals to reach their target audience of women aged 25 to 54. (They are the key decisionmakers in all our lives, according to the ad salesman's stock patter.) Iorio says Shine (screenshot below) is for those women who felt left out by what other Internet destinations, such as Glam.com and iVillage, offer. Iorio told the WSJ: "These women were looking for one place that gave them everything." Everything but a parking spot.

Google has launched YouTube.ca — the Canadian edition of YouTube. Google has signed content deals with the CBC network, the Canadian Baseball League, and Sony BMG Canada. According to YouTube cofounder Chad Hurley, the "goal is to satisfy the unique needs of the local users and to further strengthen Canada's vibrant YouTube community." Right. So where's the hockey? [eCanadaNow]

Ooh, Guardian America is here, new today! Now we can get American news with that punchy English flair. It's sort of confusing because it's just like the Guardian only with fewer names that you don't recognize? But now, should we ignore the "foreign" Guardian? But what if we want to read about the Kurds? Guardian American won't write about the Kurds any more than any other American publication! Isn't this sort of like (but in reverse?) how BBC America doesn't actually carry the super-trashy English programs we really crave? [Guardian America]

Remember Page Six The Magazine? The first issue, helmed by Jared Paul Stern, was a glossy brand extension of Richard Johnson's fiefdom. The second issue, published months later, was another decent, if seemingly random, attempt to further monetize the paper's gossip sheet. It was also presumably to give the celebrity weeklies a run for their money—though coming out once every eight months or so isn't the best way to instill fear in your competitors. But multiple sources confirm that Page Six The Magazine is coming back on Sunday, Sept. 23 as a weekly, and it won't look very much like its predecessors. Instead, it'll be more like the New York Times money-minter T. But can a glossy lifestyles magazine make it attached to a gritty tabloid?

Remember Riya, the image search site that was going to Change The World by searching images not through tags, but through analyzing the actual content of a photo? Well now you can use it to buy handbags.