The latest flaming bomb from Mac blogger John Gruber: "How Leander Kahney Got Everything Wrong by Being a Fucking Jackass." Kahney's sin? Writing Wired's latest cover story, ""How Apple Got Everything Right by Doing Everything Wrong." Kahney's thesis: Apple succeeds despite violating Google's "don't be evil" rules of business. Gruber's response? Name-calling, starting in the headline. Gruber attacks with stabbing frenzy:

Wired.com editor Leander Kahney writes up received Google fictions peddled by the search engine's PR division as fact in this month's Wired magazine. Google's employee perks are a common topic in the press, but our readers tell us the reality is far from the earthly paradise Google sells to gullible journalists. Leander makes working at Google seem like heaven:

Wired editor Leander Kahney went up against Forbes editor Dan Lyons's Fake Steve Jobs character in a three-round mano-a-mano debate about Apple. Lyons completely wipes the floor with Kahney. Did Wired ever think this would be a fair fight? This utterly unlevel playing field shows why we're glad we were wrong about Leander Kahney being Fake Steve. This short excerpt really sums it up:

The trick to running a gossip blog is to reject most of the rumors you get. Otherwise, no one believes anything. You quickly learn to spot the gullible chatter, the obvious attempts to plant a story, the too good to be true. Well, usually. We blew it big three times this year by trying too hard for the scoops.

"Has Steve Jobs lost his magic?" asks Leander Kahney, the man who made a career of baiting Apple fans (which, actually, is a cottage industry). Kahney's reasoning: Jobs's WWDC keynote speech on Monday wasn't as exciting as past events.

Wired News editor Tony Long wins a bit of our love for calling out Steve Jobs' hero worshippers. He defends Leander Kahney's stinginess story and rips the cult of Jobs to pieces.