levis-jeans

Levi's Lysergic Acid Wash

Daniel Barnum-Swett · 04/29/10 10:45AM

The trippy history of Levi's commercials has been noted here before, but this ad melds their hallucinogenic influences with a sense of existentialist despair. What is man without colorful Dacron polyester? Absolutely nothing: only denim determines identity.