Julia Allison wants to be a Web mogul. Foreman of a fameball factory. Oprah to a dozen young Dr. Phils. In short, she'd like to replicate herself. Ominously, for such grand ambitions, she's recruiting on Cragslist.

Barely two months ago, Twitter staff were said to barely use their own service. Now they're in danger of turning into a bunch of Julia Allisons.

Oh no! The fake launch party for the website of dating columnist Julia Allison and her fameball girlfriends—filmed for a pilot that will probably never air for their alleged reality show—ended in drama. Luckily, the girls have their lifecasting blogs to express their feelings. (We hope they've signed up for group therapy as they launch their business—crying it out is important!)

What to make of the latest episode of sexually explicit content, a drunken, topless lesbian make-out session, broadcast live on Justin.tv? We recall Jeff Goldblum's character in "Jurassic Park," mathematician Dr. Ian Malcolm, delivering the profound line, "Life will out." You cannot contain people's lives to PG-rated material on a site dedicated to "lifecasting." Warnings and threats of banning simply won't matter. In the wee hours of the night, DJ Structure enticed two lady friends into titillating his viewers with a reenactment from Girls Gone Wild — lesbian kissing, topless petting, and butt display. Justin.tv's policy of forbidding nudity and adult content could never prevent the arousing episode from going out live, and staying available for several hours, while Justin.tv's staff slept.

Justin Kan, the original lifecaster behind Justin.tv, hyped his company on the prospects of seeing him naked or, better yet, in flagranti delicto. But if that was the draw of the site for you, forget it. Over the weekend, Justin.tv banned a would-be lifecaster after a single day of risqué broadcasting, and has since revised its community guidelines. Kan knew that appealing to the sensational side of lifecasting would draw interest, but now that the startup is attracting investors, sensationalism also brings potential controversy. And nothing chases away money like controversy. But what about the adherents to lifecasting? Won't they, too, be chased away if "lifecasting" is redefined as only including the parts of your life that would make it past network-TV censors?

Natalie Portman is looking to broadcast her life, reports the New York Post. (Valleywag picked up the story in May.) Despite the forgettable pablum that currently defines lifecasting, I say she should go for it: The young actress is naturally the best person in Hollywood — or even the world — for the role.